Agency: Mokriya
Scope: iPhone App UI Redesign
Site: Available on App Store and Android Market Place
Download: ThinkAha Casestudy
What counts most is what is scarce now – Attention.
Today’s consumer is bombarded with an overwhelming array of choices and messages. Coupled with a dangerous deficit of attention and time, this poses a challenge to authors with critical messages to carry their craft forward. The ThinkAha series of books was created to address this challenge.
Aimed at thinking adults who lack the time or desire to read long books, but want to improve themselves with knowledge of the most up-to-date subjects. THINKaha is a leader in timely, cutting-edge books and mobile applications from relevant experts that provide valuable information in a fun, Twitter-brief format for a fast-paced world.
Uberflock was commissioned to extend this experience to the most logical channel of consumption – the ubiquitous smart phone. Uberflock designed the interface and experience for this app by bringing the feel of the tabletop experience to the mobile.